TRAINING,  invasion of privacy and harmful media. This article describes the issue of media and political power in the form of "three painful truths" - so called because, although consensus emerges around the main points a, many people are eager to acknowledge the depth of the problem and the basic foundations. These problems. Changes that will be necessary to reduce them. 

The first painful truth is that social media companies are built around the monitoring of personal data, and products are made to spy on us to promote advertising in our direction. The second painful truth is that we agree with it, but not unconsciously: social media is designed to be an addictive machine, well-designed to attract attention us. 

The third painful fact is that the snappy algorithms that underpin social media also promote political behavior that seeks to sow confusion, ignorance, prejudice and chaos, thereby creating things are recycled and the rewards are wasted. In addition, the company's detailed monitoring of economic issues is a valuable indicator of government control. Social media has been going through a lot of trouble lately. The flash has removed the big companies that controlled the industry, and much of the Internet. 

Facebook, Google, and Twitter, among others, have analyzed all negative aspects of their work. The misuse of social media in an attempt to influence the outcome of major political events, including the June 2016 Brexit referendum in the UK and the United States election that year, is worry about it. In both cases, studies and intelligence reports show that national and non-governmental actors have used, abused and misused the media as a tool of their "mission". The role of social media research firms in these programs has been well-defined.

The situation shows a big difference both in how social media present themselves and how they are perceived in the digital age. In the past, it was often thought that these platforms would provide access to vast amounts of information, facilitate collective organization and empower communities. Today, they are increasingly seen as contributing to the problems of society. A growing number of people are coming to believe that social media has a significant impact on social and political discourse.2 Others are beginning to see that we are wasting our time. Well looking at our devices, "hanging out" online is actually being cut off. . Each other in nature.

Due to this growing uneasiness, there is increasing pressure to regulate social media companies in a way that encourages them to manage their processes properly, respect privacy respect and understand the role of human rights. However, essential to any such law is a common understanding of what was wrong in the first place.

Increasingly, researchers and the public agree on what I call "three painful truths" about social media: 1) that the business model of social media depends and comprehensive and non-exhaustive monitoring of personal data of consumers to support advertising; 2) that we allow this level of surveillance to be voluntary, if not voluntary; and 3) that social media is not compatible with authoritarianism and has actually proved to be one of the factors that make it effective. 

These related observations are not entirely new. But when put together, they paint a bleak picture of social and political reality and portend a bleak future. As troubling as the social and political effects of social media can be, there is no hope for positive change unless we address them directly.